Lauren Riihimaki est une passionnée de bricolage avec une chaîne vidéo de bricolage sur YouTube en pleine croissance en nombre d’abonnés chaque jour. Elle a commencé à publier des tutoriels de bricolage pour que ses amis puissent les suivre sur son blog lors de sa première année en tant qu’étudiante universitaire à Toronto.
Elle a progressivement fait la transition vers YouTube après avoir rejoint la plateforme le 1er décembre 2011 et a publié ses vidéos de couture dessus. D’autres YouTubeurs ont trouvé son contenu utile, engageant et informatif, partageant rapidement sur les réseaux sociaux.
Le travail acharné de Riihimaki a payé. Elle a remporté un Shorty Award dans la catégorie « Maison & Famille » lors de la dixième cérémonie annuelle. Elle a également remporté un Streamy Award dans la catégorie « Style de vie » lors de la cérémonie de lancement en 2017. La même année, sa série web Served By LaurDIY a été diffusée sur Facebook Watch.
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